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TOPIC BLOG
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Please visit our Sponsor above
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Go to
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Honest Pros
is a Network
of Professionals, Businesses, and Service
Related Websites.
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Each site in the network features the word "Honest"
in its title. Each is geared to find businesses, and services, that claim
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IMPORTANT: Please keep in mind; Just because they say
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WIKIPEDIA
TOPIC PAGE |
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| Advertising
From Wikipedia, the free encyclopedia
"Advert" redirects here. For other uses, see Advert (disambiguation).
"Advertiser" redirects here. For other uses, see Advertiser (disambiguation).
For advertising on Wikipedia, see Wikipedia:Advertisements.
Marketing
Key concepts
Product / Price / Promotion
Placement / Service / Retail
Market research
Marketing strategy
Marketing management
Promotional content
Advertising / Branding
Direct marketing / Personal Sales
Product placement / Public relations
Publicity / Sales promotion
Underwriting
Promotional media
Printing / Publication / Broadcasting
Out-of-home / Internet marketing
Point of sale / Novelty items
Digital marketing / In-game
Word of mouth
This box: view ? talk ? edit
Advertising is a communication whose purpose is to inform potential customers about products and services and how to obtain and use them. Many advertisements are also designed to generate increased consumption of those products and services through the creation and reinforcement of brand image and brand loyalty. For these purposes advertisements often contain both factual information and persuasive messages. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, video games, the Internet (see Internet advertising), and billboards. Advertising is often placed by an advertising agency on behalf of a company.
Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and in-store public address systems. Advertisements are usually placed anywhere an audience can easily and/or frequently access visuals and/or audio and print
Organizations which frequently spend large sums of money on advertising but do not strictly sell a product or service to the general public include: political parties, interest groups, religion-supporting organizations, and militaries looking for new recruits. Additionally, some non-profit organizations are not typical advertising clients and rely upon free channels, such as public service announcements.
Advertising spending has increased dramatically in recent years. In the United States alone in 2006, spending on advertising reached $155 billion, reported TNS Media Intelligence.[1] That same year, according to a report titled Global Entertainment and Media Outlook: 2006-2010[2] issued by global accounting firm PricewaterhouseCoopers, worldwide advertising spending was $385 billion. The accounting firm's report projected worldwide advertisement spending to exceed half-a-trillion dollars by 2010.
While advertising can be seen as necessary for economic growth, it is not without social costs. Unsolicited Commercial Email and other forms of spam have become so prevalent as to have become a major nuisance to users of these services, as well as being a financial burden on internet service providers.[3] Advertising is increasingly invading public spaces, such as schools, which some critics argue is a form of child exploitation.[4][5]
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DO YOU WANT TO PLAY A
GAME?
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